The mantra for a couple of years now is that the financials would benefit from rate rises. Flash forward to a couple of weeks after the first rate increase in years and Citigroup (C) trades near the lows of the last couple of years. $C, Citigroup, Inc. / 1440 Despite a recent trend of strong earnings, declining regulation fears, and big capital returns, Citigroup can't get any momentum. Though the large financial isn't alone as others like Bank of America (BAC) and Goldman Sachs (GS) are equally weak. No matter how one views Citigroup, the stock is cheap. It now trades at only a little above 8x 2016 EPS estimates. The stock trades significantly below book value at a lowly 0.7x. With the Fed potentially raising rates a few more times this year (I don't agree with the stated target for 4 rate hikes), Citigroup and other financials stand to benefit. Don't miss this opportunity to invest in this under valued stock.