The release of the Gordan Ramsay celebrity game provides Glu Mobile (GLUU) yet another chance at a homerun. The stock trades at bargain basement levels making Glu Mobile either a value trap or a potential big winner. TechCrunch has a good review of Gordan Ramsay Dash. The biggest fear is that this game is viewed as too much of a repeat of the Cooking Dash series and provides limited excitement other than the big time fans of Gordan Ramsay. The current Cooking Dash 2016 generates about $15K per day on the iPhone in the US and ranks around the top 100 grossing games showing solid demand exists for the category. A good way to measure the success of the new game is whether Glu Mobile can utilize a celebrity to take market share from Cooking Fever that ranks #67 on the iPhone grossing charts. With an enterprise value of $150 million, Glu Mobile continues to be a extremely cheap stock with tons of upside if the company can figure out the magic formula for getting celebrity games to repeat the success of the Kim Kardashian game. The free advertising from the celebrity should help garner attention in the crowded mobile game sector, but the company still has to execute. Will Gordan Ramsay propel this game to a top 50 or even top 20 grossing position?Disclosure: Long GLUU