When BuzzFeed News can do a Periscope on the Georgia special election that gets 560K viewers so far, Twitter (TWTR) clearly doesn't need to pay $5 million a game for the NFL. Remember that those TNF games only averaged close to 3 million viewers. https://twitter.com/BuzzFeedNews/status/854518740183957504!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");The clear point is that Twitter needs to focus more on original content from professional sources. The social-media giant made a wise move avoiding the high costs of those NFL games that weren't exclusive. Let Amazon (AMZN) have those games and show the world that their platform can't generate the numbers of Twitter. Disclosure: Long TWTR