The launch of the Switch console from Nintendo (NTDOY) appears off to a rough start. First, the console was priced above analyst expectations at $299.99. Second, the initial game lineup at launch appears confusing to most and very small. The issues with the Switch come after the company botched the Super Mario Run mobile game. After a promising release, gamers were shocked to find that after a few rounds the game wasn't actually free. The $10 cost helped the game top the grossing charts, but ThinkGaming now lists Super Mario Run as the 23rd top grossing game on the iPhone. While the Switch appears to have some slick new controller technology, a high price and a lack of games suggests the console will bomb this year. The stock on the other hand still trades far off the Summer levels around $18 before the huge success of Pokemon Go. The question is why Nintendo trades this high when the company keeps making mistake after mistake. Disclosure: No position