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Mark Holder

Out Fox The $treet - February 27, 2019

Stocks to watch on Wednesday:

ELF Beauty (ELF) - the cosmetics stock hit new post-IPO lows. ELF trades about 10x '18 EPS numbers and about 1.5x sales for the year. The company is going through a transition year in 2019 and a new CFO probably isn't a bad think. Looking to buy as the stock settles out over the next few months.

Fitbit (FIT) - trades near yearly highs prior to Q4 earnings after the close. One shouldn't be aggressive into the close as Fitbit tends to disappoint the market and the shift to medical devices is still ongoing. As usual, the best way to approach this quarter is to have owned shares in the $5s with a willingness to buy more shares on substantial weakness.

Blue Apron (APRN) - working with Weight Watchers (WTW) and their transformation in health and wellness company from a pure weight loss focus was a strong move, but the benefits won't occur in the short term. The stock remains one to watch, but Weight Watchers is predicting weak member growth in 2019 that won't help the partnership.

Disclosure: Long FIT

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