Only a few days ago, Twitter (TWTR) dipped on the news that COO Adam Bain was leaving the company. The secondary news was that CFO Anthony Noto was shifting into the COO position. My opinion at the time was that the move might actually be a positive and the Reuters report after the close Friday confirmed by opinion. Twitter had a blowout partnership with BuzzFeed on the election night broadcast last Tuesday. The livestream had 6.8 million unique viewers and an average audience of 165,000. The audience was apparently 2-3x the amount promised to advertisers leading a brand like Izod from PVH Corp. (PVH) to reconsider ad business with Twitter. My post on Thursday questioned why CFO Noto was the only one promoting the huge numbers from the BuzzFeed stream. CEO Jack Dorsey has a significantly larger following and he should've spent some time promoting the event and at least commenting on the numbers. Now we know the real story. According to Reuters, CFO Noto was in attendance at the event and not the CEO or the COO that works directly with advertisers. An event that Twitter apparently stole from Facebook (FB). According to the report, Twitter got a 50/50 ad split. So while the media reports that Adam Bain leaving is negative and complains about Jack Dorsey being a dual CEO, Anthony Noto is the one making the lifestream deals such as the NFL one and apparently the one with BuzzFeed. Not to mention, CEO Jack Dorsey seems more interested with social causes and political protests that don't pay the bills or grow the user base. At this point, I'm most intrigued to own the stock with Noto running the operations. He seems to be the one executive really driving the move into broadcast quality livestreams. Twitter can continue offering the ability for individuals to show protest livestreams via Periscope, but the future of the business are the broadcast quality streams that will attract brand advertisers and repeat users.Disclosure: Long TWTR